Niti Beri brings over 17 years of proven success in digital media planning and management. Her unique path through ad agencies, platforms, and advertisers has given her a rare and invaluable 360-degree view of the digital advertising ecosystem. Her expertise extends to an array of media channels, including search, display, programmatic, social, and affiliates. She has also led high-performing teams specializing in SEO, creative, and UI/UX design.