Senior SEO Strategist

Overview

The Senior SEO Strategist is responsible for developing and overseeing SEO strategies that drive measurable results for clients. This role requires a deep understanding of on-page optimization, technical SEO, local listings, content strategy, and off-site link building, ensuring all efforts align with broader business goals. The Senior Strategist leads by example, providing guidance and mentorship to team members while ensuring deliverables are polished, data-driven, and impactful. This individual must be comfortable setting high-level strategies, managing and executing complex projects, and proactively identifying opportunities for growth in a fast-paced, evolving environment.

Responsibilities

  • Leads development of SEO strategies for assigned clients, ensuring alignment with business goals and digital marketing objectives.
  • Oversees and reviews work from junior team members, providing strategic guidance, quality assurance and mentorship.
  • Ensures final deliverables are polished, accurate, and aligned with best practices and client needs.
  • Implements SEO strategies, such as publishing SEO recommendations on client websites, building credible inbound links, mapping out 301 redirects, updating local listings and optimizing blog posts to perform in search.
  • Diagnoses and solves complex technical SEO challenges using platforms like Screaming Frog, Google Search Console, SEMrush, and Moz; leverages Sheets/Excel to develop data-driven insights through pivot tables, charts and graphs.
  • Provide keyword research & recommendations based on search demand metrics like monthly search volume, impressions, clicks, clickthrough rate, seasonality, and historical ranking performance.
  • Leads and delivers technical SEO and page speed audits, providing clear action plans for improvement.
  • Reviews performance data on a regular cadence and gleans meaningful insights to share with team and clients.
  • Plays a major role in client presentations, leading SEO reporting, insights and strategic next steps.

Qualifications

  • 7-10 years prior experience in SEO; agency experience highly preferred
  • Bachelor’s degree
  • Knowledgeable in website redesigns, content marketing and data analysis
  • Experience in Google Analytics and Google Tag Manager
  • Proficiency in Google Workspace tools (Gmail, Docs, Slides, Sheets)
  • Ability to communicate with a variety of subject matter experts
  • Excellent written and verbal communication skills
  • Excellent ability to organize work and adhere to deadlines, including the work of junior team members
  • Highly accountable and a self starter

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