SEO Strategist

Overview

The SEO Strategist is responsible for driving the SEO strategy and tactical implementation for clients, managing work and results across tactics like on-page optimization, technical SEO, local listings, content writing and off-site link building. This individual must be comfortable with leading by example and ensuring work delivered to clients is polished, accurate, rooted in data and designed to drive results. This role calls for a passionate digital marketer who is capable of setting a strategy and tackling implementation in a fast-paced, growth-oriented environment.

Responsibilities

  • Leads development of SEO strategies for assigned clients.
  • Coordinates with junior team members and reviews work for final polish and strategic lens; trains junior team members on select accounts.
  • Delivers polished, accurate final deliverables.
  • Implements SEO strategies, such as publishing SEO recommendations on client websites, building credible inbound links, mapping out 301 redirects, updating local listings and optimizing blog posts to perform in search.
  • Solve technical SEO problems using platforms and programs like Screaming Frog, Google Search Console, SEMrush, and Moz. Bonus points if you’re good at Sheets/Excel in developing pivot tables, charts, graphs, and other data visualizations that help us break down tasks.
  • Provide keyword research & recommendations based on search demand metrics like monthly search volume, impressions, clicks, clickthrough rate, seasonality, and historical ranking performance.
  • Prepare audits and deliver results on technical SEO and page speed elements.
  • Reviews performance data on a regular cadence and gleans meaningful insights to share with team and clients.
  • Plays a major role in monthly reporting presentations for clients and is in charge of developing insights and go-forward action plans related to SEO.

Qualifications

  • 5-10 years prior experience in SEO; agency experience highly preferred
  • Bachelor’s degree
  • Knowledgeable in website redesigns, content marketing and data analysis
  • Experience in Google Analytics and Google Tag Manager
  • Proficiency in Google Workspace tools (Gmail, Docs, Slides, Sheets)
  • Ability to communicate with a variety of subject matter experts
  • Excellent written and verbal communication skills
  • Very strong ability to organize work and adhere to deadlines, including the work of junior team members
  • Highly accountable and a self starter

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