Overview
We are seeking a highly motivated, performance-driven Marketing Manager to lead Fountain Digital’s content, communications, and demand generation efforts. This is a high-impact role focused on increasing brand visibility, driving qualified pipeline, and supporting revenue growth.
This individual will own the strategy and execution of Fountain’s external presence, including content, LinkedIn, industry publications, and conference marketing, with a clear focus on measurable outcomes such as engagement, leads, and pipeline.
This role is expected to directly contribute to increased organic visibility, lead generation, and sales pipeline growth.
Responsibilities
Outbound Communications & Brand Support
- Develop and execute a content marketing strategy aligned with Fountain’s expertise in senior living and advanced analytics, as well as overall go-to-market strategy
- Ensure all content is designed to drive qualified demand, engagement, conversion, and pipeline generation
- Manage the editorial calendar across case studies, white papers, blogs, and thought leadership
- Own and scale Fountain’s LinkedIn presence as a primary growth channel
- Create and schedule social content to promote company news, insights, and industry involvement
- Lead production of white papers and case studies by collaborating with internal subject matter experts
- Monitor social channels for trends, mentions, and engagement opportunities.
Digital & Social Media Fluency
- Maintain expert-level knowledge of B2B social media best practices, with a strong emphasis on LinkedIn
- Execute paid social campaigns to support lead generation and event promotion
- Ensure all digital communications align with brand standards and maintain a professional, authoritative tone
Conference Strategy & Execution
- Support Fountain’s presence at key industry conferences such as Senior Living 100, SMASH, and Senior Housing News Sales and Marketing
- Develop event positioning and messaging aligned with target audiences
- Execute pre-event campaigns, including email, social, and landing pages, to drive meetings and awareness
- Collaborate on conference materials such as giveaways, one-pagers, and presentations
- Support on-site content needs and real-time engagement
- Lead post-event content strategy, including recaps, nurture campaigns, and thought leadership
- Analyze and report on conference performance, including engagement, meetings generated, and content impact
Collaboration
- Work closely with sales and leadership to align marketing efforts with pipeline goals, including outbound and account-based initiatives.
How Success Is Measured
- Growth in non-branded organic traffic
- Contribution to revenue pipeline and influence on closed business
- Engagement performance across key content assets such as time on page and click-through rate
- Improvement in conversion rates across content-driven landing pages
- Expansion of keyword visibility for strategic search terms
Qualifications
- 5+ years of experience in a B2B marketing role, with agency experience preferred
- Proven expertise in building and scaling a professional LinkedIn presence
- Experience with press releases and distribution platforms such as Cision and PRWeb
- Strong portfolio of published content and campaigns
- Excellent written and verbal communication skills with strong attention to detail
- Familiarity with SEO and content optimization
- Proficiency with marketing analytics tools such as Google Analytics and social media insights
Desired Attributes
- Experience in senior living, or healthcare industries.
- Ability to operate independently and manage multiple priorities
- Creative, data-driven thinker with strong problem-solving ability
- Bachelor’s degree in Marketing, Communications, or a related field
Benefits
- Competitive salary commensurate with experience
- Generous paid time off
- Comprehensive healthcare coverage
- 401k retirement savings plan with company match
- Fully funded dental, vision, and short-term disability.
About Fountain Digital
Fountain Digital is a rapidly growing digital marketing and analytics agency dedicated to helping businesses achieve their digital marketing objectives. With a focus on innovation, creativity, and data-driven strategies, we are committed to delivering exceptional results for our clients.
If you are a passionate, hard-working, results-oriented professional with a strong understanding of marketing management to support emerging B2B brands, we would love to hear from you.
