Overview
The Paid Media Manager owns paid media strategy, execution, and performance for a portfolio of client accounts. Reporting This role sets data-driven strategy across paid search, paid social, and programmatic, ensures the work is polished and accurate, and is accountable for results. Acting as a primary client contact, a manager of more junior strategists, and the lead of one of our client pods, the Paid Media Manager is a passionate digital marketer who guides team output while remaining hands-on in a fast-paced, growth-oriented environment.
Responsibilities
- Leads, sets, and owns the strategy, activation and management of paid media campaigns for assigned clients—including tactics, budgets, projected impact, targeting, ads and keywords—based on client need and opportunity.
- Owns strategy across paid search, paid social, and programmatic/display, with the depth to guide execution in each channel.
- Manages and develops the Paid Search Strategist and Associate team members; reviews and approves their work for strategic quality, accuracy, and client-readiness.
- Ensures ongoing optimizations and campaign adjustments across the pod’s portfolio align with client business goals and overall campaign strategy.
- Owns the quality of final deliverables across the team and presents them effectively to clients.
- Builds and oversees campaigns in platforms such as Google Ads, Microsoft Ads and Meta; owns the QA process and final review for accuracy across the team.
- Reviews campaigns weekly across the portfolio and sets the strategic and tactical optimization roadmap.
- Oversees weekly campaign management and optimization across the portfolio—budget pacing, SQR review, performance check-ins, and execution against the optimization roadmap.
- Leads monthly client reporting, owns the performance narrative, and sets the go-forward strategy for paid campaigns.
- Occasionally supports new business through media planning, forecasting, and contributions to pitches and scoping.
- Stays current on platform betas and industry trends and disseminates best practices to the team.
Qualifications
- 7+ years of experience
- 2+ years managing or mentoring direct reports preferred
- Expert-level knowledge in paid search required; proficiency in paid social preferred
- Conversant with paid media terminology and major platforms (Google Ads, Microsoft Ads, Meta, etc.)
- Comfortable looking beyond platform level metrics to tie campaign performance to down-funnel success
- Agency experience highly preferred
- Experience managing a portfolio of accounts and multi-channel budgets
- Experience presenting to senior client stakeholders
- Bachelor’s degree
- Experience with Google Analytics 4 (GA4) and Google Tag Manager preferred
- Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) or Google Workspace tools (Gmail, Docs, Slides, Sheets), with intermediate to advanced Sheets/Excel skills
- Ability to communicate with a variety of subject matter experts and clients
- Excellent written and verbal communication skills
- Very strong ability to organize work and adhere to deadlines, including the work of junior team member
- Highly accountable and proactive
