Overview
The Paid Search Strategist is responsible for developing and driving paid search strategy, implementation and campaign management for clients. This individual must be comfortable with leading by example and ensuring work delivered to clients is polished, accurate, rooted in data and designed to drive results. While paid search is the primary focus area, this role must be comfortable in tactics like paid social and programmatic , and have a strong understanding of data-driven media strategy. This role calls for a passionate digital marketer who is capable of setting a strategy and tackling implementation in a fast-paced, growth-oriented environment.
Responsibilities
- Leads strategic development, activation and management of paid media campaigns for assigned clients, including tactics, budgets, estimated impact, targeting, ads and keywords based on client need and opportunity.
- Primarily focused on paid search, but must be comfortable with activating and managing paid social and display.
- Coordinates with junior team members and reviews work for final polish and strategic lens; trains junior team members on select accounts.
- Ensures ongoing optimizations and campaign adjustments across the team are aligned with greater business goals and campaign strategy
- Delivers polished, accurate final deliverables.
- Builds campaigns in platforms such as Google Ads, Microsoft Ads and Meta; leads QA process and final review for accuracy.
- Proactively reviews campaigns on a weekly basis and identifies optimization opportunities, mapping out a plan to complete.
- Responsible for weekly campaign management and optimization, including budget pacing, reviewing SQRs, performance check-ins and implementing items identified in optimization roadmap.
- Plays an active role in monthly reporting presentations for clients and is in charge of developing insights and go-forward action plans related to paid campaigns.
Qualifications
- 5+ years of experience
- Intermediate to expert-level knowledge in paid search required; proficiency in paid social preferred
- Conversant with all paid search terminology and major platforms (Google Ads, Microsoft Ads, Meta, etc.)
- Comfortable looking beyond platform level metrics to tie campaign performance to down-funnel success
- Agency experience highly preferred
- Bachelor’s degree
- Experience in Google Analytics and Google Tag Manager
- Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) or Google Workspace tools (Gmail, Docs, Slides, Sheets), with intermediate to advanced Sheets/Excel skills
- Ability to communicate with a variety of subject matter experts and clients
- Excellent written and verbal communication skills
- Very strong ability to organize work and adhere to deadlines, including the work of junior team members
- Highly accountable and a self starter
