Overview
The Paid Media Manager is responsible for developing and driving paid media strategy, implementation and campaign management for clients. This individual must be comfortable with leading by example and ensuring work delivered to clients is polished, accurate, rooted in data and designed to drive results. While paid search and paid social are the primary focus area, this role must be comfortable in tactics like programmatic, and have a strong understanding of data-driven media strategy. This role will also work hand in hand with junior team members to drive tactics and strategies on accounts of varied complexity. This role calls for a passionate digital marketer who is capable of setting a strategy, guiding team member work, and tackling implementation in a fast-paced, growth-oriented environment.
Responsibilities
- Leads strategic development, activation and management of paid media campaigns for assigned clients, including tactics, budgets, estimated impact, targeting, ads and keywords based on client need and opportunity.
- Primarily focused on paid search and paid social, but must be comfortable with activating display.
- Coordinates with junior team members and reviews work for final polish, strategic lens, and client communication; trains junior team members on select accounts.
- Ensures ongoing optimizations and campaign adjustments across the team are aligned with greater business goals and campaign strategy
- Delivers polished, accurate final deliverables, and conveys them effectively to clients.
- Builds campaigns in platforms such as Google Ads, Microsoft Ads and Meta; leads QA process and final review for accuracy.
- Proactively reviews campaigns on a weekly basis and identifies strategic and tactical optimization opportunities, mapping out a plan to complete.
- Responsible for weekly campaign management and optimization, including budget pacing, reviewing SQRs, performance check-ins and implementing items identified in optimization roadmap.
- Plays an active role in monthly reporting presentations for clients and is in charge of developing insights and go-forward action plans related to paid campaigns.
Qualifications
- 7+ years of experience
- Expert-level knowledge in paid search required; proficiency in paid social preferred
- Conversant with all paid media terminology and major platforms (Google Ads, Microsoft Ads, Meta, etc.)
- Comfortable looking beyond platform level metrics to tie campaign performance to down-funnel success
- Agency experience highly preferred
- Bachelor’s degree
- Experience in Google Analytics and Google Tag Manager
- Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) or Google Workspace tools (Gmail, Docs, Slides, Sheets), with intermediate to advanced Sheets/Excel skills
- Ability to communicate with a variety of subject matter experts and clients
- Excellent written and verbal communication skills
- Very strong ability to organize work and adhere to deadlines, including the work of junior team members
- Highly accountable and a self starter
