Meet Fonterra Engine: Fountain’s Real-Time Analytics Platform
Fonterra is Fountain’s analytics platform that is designed to make the process of monitoring your business easier. Think of Fonterra as a comprehensive dashboard, compiling all your marketing activities into a single, user-friendly interface. Fonterra seamlessly tracks and integrates with various advertising and reporting platforms, in addition to most CRM systems. With Fonterra, we are able to provide closed-loop reporting – tying marketing data with CRM data – giving an overarching view of your marketing initiatives. Our primary goal is to unlock your data, transforming it into an actionable insights base strategic marketing decisions off of and drive optimal returns on investment. With this reporting tool you not only have a consolidated overview of your marketing efforts but also gain the analytical depth needed to refine and enhance your future campaigns.
Tagging & Tracking Audits + Implementation
We know our digital marketing results are only as good as the data. Our team is dedicated to ensuring data is clean, accurate, and tracked in a way that will scale with your business as it grows and evolves. The Fountain Analytics team is experienced in reviewing current tracking and tagging setups – from Google Tag Manager and Google Analytics 4 – as well as recommending a tracking go-forward plan with documentation for your organization to scale long term.
Ready to learn more?
Contact our team to schedule a call!
